Last Updated: September 16, 2022
This Privacy Policy ("Policy") describes the data practices of Yaamava’ Resort and Casino at San Manuel (“Yaamava’“), which is owned and operated by the San Manuel Entertainment Authority, an unincorporated instrumentality of the San Manuel Band of Mission Indians, a federally-recognized sovereign tribe, Palms Casino Resort and the Palms Place Condominiums ( “Palms”) ), entities owned and operated by the San Manuel Gaming and Hospitality Authority, an unincorporated instrumentality of the San Manuel Band of Mission Indians. Yaamava’ and Palms, collectively, are referred to as “we” “us” and/or “our.”
This Privacy Policy explains how we process your personal information when you interact with us online or offline (collectively, the “Services”).
If you are in the United Kingdom (UK), or in any country in the European Economic Area (EEA) (which includes member states of the EU), please note that additional terms at the end of this Policy may apply to our handling of your personal information.
The types of personal information we may collect include:
We may collect personal information from various sources, including:
From time to time, we may use or augment the personal information we have about you with information obtained from other sources, such as public databases, social media platforms, and other third parties, including to perform obligations required under applicable law. We may also use such third-party information to confirm contact information or to better understand your interests by associating demographic information with the information you have provided.
If you do not provide personal information that we request or require in connection with our Services or our business functions and activities, we may not be able to provide our Services to you or be able to respond to an inquiry or a complaint or be able to assist you in other ways. For example, we also may not be able to provide you with information about products and services that you may want.
We may use the information we collect to operate our Services. We also collect, hold, use and disclose the information to:
We may also aggregate or deidentify any personal information that we collect in connection with our Services, such that the information is no longer personally identifiable or attributable to you. We may use such aggregated or de-identified information for our own legitimate business purposes without restriction.
We may share the information we collect:
We may also disclose personal information in order to assist with or otherwise enable our compliance with a legal or regulatory obligation, protect and defend our rights or property, and protect the safety of our users or the public.
We reserve the right to transfer the information we maintain in the event we sell or transfer all or a portion of our business or assets. If we engage in such a sale or transfer, we will make reasonable efforts to direct the recipient to use your personal information in a manner that is consistent with this Privacy Policy. After such a sale or transfer, you may contact the recipient with any inquiries concerning the recipient’s privacy practices.
We do not sell your personal information in exchange for monetary consideration.
You may unsubscribe from receiving marketing or other commercial emails from us by following the instructions included in the email or text message (e.g., clicking the unsubscribe link). We will work to comply with your request as soon as we can.
However, even if you opt out of receiving such communications, we retain the right to send you non-marketing communications (such as information about changes to our Privacy Policy or Terms of Use).
You may elect to sign up to receive promotional text messages from us. The terms of each promotion will be made available to you at that time. In general however,
(1) we will clearly and conspicuously disclose the intent to send marketing and advertising text messages to your designated telephone number using an automated dialing system, including the frequency and quantity of messages and their nature;
(2) you will need to provide your signature (which can be electronic);
(3) message and data rates may apply;
(4) instructions on how to opt-out and how to get help (typically, STOP to quit and HELP for help);
(5) your carrier may have limitations or restrictions on availability that may apply;
(6) opting-in is not a condition of purchase; and
(7) we will link to our privacy policy.
Opt-out functionality in the text message will remain functional for 30 days after sending. We will process your opt-out request in 10 business days.
We, our service providers, and our business partners may also collect certain information about the use of our websites and apps by automated means, such as cookies, web beacons, HTML5 localStorage, and other technologies. We may also collect information about online activities over time and across third-party websites.
The information that may be collected by automated means includes:
Web browsers may offer users of our website the ability to disable receiving certain types of cookies; however, if cookies are disabled, some features or functionality of our website may not function correctly. To support and enhance our Services, we may serve advertisements through our Services. These advertisements are sometimes targeted and served to particular users and may come from third party companies called “ad networks.” Ad networks include third party ad servers, ad agencies, ad technology vendors, and research firms. We are not responsible for the privacy practices of these ad networks and other parties. Advertisements served through the Services may be targeted to users who fit a certain general profile category, which may be inferred from information you provide to us, based on your Services usage patterns, or based on your online activities. We do not provide personal information to any ad networks for use other than in connection with our Services.
You can make decisions about your privacy and the ads you receive. You can control whether companies serve you on-line behavioral advertising by visiting the Digital Advertising Alliance website and using its opt-out: http://www.aboutads.info/choices/. The DAA opt-out requires that cookies not be blocked in your browser. To learn more about ad networks and to adjust your preferences you may also visit the Network Advertising Initiative: https://www.networkadvertising.org/understanding-online-advertising.
Because there is not yet a consensus on how companies should respond to web browser-based do-not-track (“DNT”) mechanisms, we do not respond to web browser-based DNT signals at this time.
Please note that not all tracking will stop even if you delete cookies.
We may provide links to other websites, services, and applications that are not operated or controlled by us (the “Third Party Services”). This Privacy Policy does not apply to the Third Party Services. While we attempt to facilitate access only to those Third Party Services that share our respect for your privacy, we cannot take responsibility for the content, privacy policies, or practices of those Third Party Services. We encourage you to review and understand the privacy practices of any Third Party Services before providing any information to or through them. Your interactions with these features are governed by the Privacy Policy of the Third Party Service that provides the feature.
Our website and mobile app services are operated from within the United States, and by submitting your Personal Information to us, either through our websites, mobile apps, or by other means, you consent to the transfer, collection, usage, storage, and processing of your Personal Information in the United States as outlined in this Policy.
Please note that your Personal Information may be used by us in the country where it was collected, as well as in the United States, where laws regarding the use of Personal Information may be less strict than the laws in your country.
We maintain administrative, technical and physical safeguards designed to protect personal information we maintain against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.
Some features of the Services allow you to post content on our website, app or social media pages, such as photos. Content that you provide may be shared publicly or with other users or third parties.
We retain personal information for as long as is necessary for the processing purpose(s) for which the data was collected, and any other permissible, related purpose or where we are legally required to retain the personal information for a minimum period. When we no longer need the personal information we collect, we either anonymize the information or securely destroy the information.
Membership in Club Serrano provides you with discounts on eligible products and services and the opportunity to earn rewards that provide credits towards and discounts on participating items and services. Your use of the Club Serrano card enables us to select and personalize coupons, promotions, and other discounts or offers, based on your use of the card. This program is subject to termination at any time at our sole discretion.
You must be twenty-one (21) years or older to access our websites and mobile apps. If you are under 21, you are not permitted to access our websites or mobile apps for any reason. We do not knowingly collect or allow the collection of Personal Information from persons under 21.
If you believe we have inadvertently collected information about a person under 21, please contact us, and we will attempt to delete the information: 674 E. Brier Drive, San Bernardino, California 92408, Attn: Vice President, Enterprise Legal Compliance or via email: Click here.
We may update our Privacy Policy periodically. If we do make changes, we will post those changes on this page and indicate at the top of this page the date this Privacy Policy was last revised. Any changes will be effective only after the effective date of the change.
You may have certain rights and choices regarding our processing of your Personal Information. Depending on your jurisdiction, applicable law may entitle you to additional consumer rights, including the right (with certain limitations and exceptions) to:
If you opt to exercise your privacy rights, we are required to verify your identity in order to prevent unauthorized access of your data. This may require us to ask you certain questions to confirm your identity or require you to provide state-issued identification. Requests to exercise these rights may be granted in whole, in part, or not at all, depending on the scope and nature of the request and applicable law. Where required by applicable law, we will notify you if we reject your request and notify you of the reasons we are unable to honor your request.
No Opt-In for Minors: Minors are not permitted to use our Services.
Non-Discrimination: We will not discriminate against you, in terms of price or Services that we offer, if you submit one of the requests listed above.
Authorized Agent:
You may use an authorized agent on your behalf to exercise a privacy right discussed above. If you are an authorized agent acting on behalf of a consumer to communicate with us or to exercise a privacy right discussed above, you must be able to demonstrate that you have the requisite authorization to act on behalf of the resident and have sufficient access to their laptop, desktop, or mobile device to exercise these rights digitally. If you are an authorized agent trying to exercise rights on behalf of a Yaamava' or Palms user, please contact us at the contact information below with supporting verification information, which includes, at a minimum, a valid Power of Attorney in the state in which you reside, proof that you have access to the consumer’s interface, and proof of your own identify.
To Exercise Rights (other than Opt Out of Sale).
To exercise the rights described above, please go here or contact us using the information below. Should you have any questions or concerns regarding your privacy rights or this Privacy Policy, you may contact us using the contact information below.
California Shine the Light:
Under California Civil Code sections 1798.83-1798.84, California residents are entitled to ask us for a notice identifying the categories of personal customer data which we share with our affiliates and/or third parties for marketing purposes, and providing contact information for such affiliates and/or third parties. If you are a California resident and would like information identifying the categories of personal information which we share with our affiliates and/or third parties for marketing purposes, and the contact information for such affiliates and/or third parties, please submit a written request to us using the contact details below.
Contact Us
If you have any questions, requests or complaints regarding this Privacy Policy or about how we process your personal information, please contact us using the contact details below.
Mailing Address:
Yaamava’ Resort and Casino at San Manuel
777 San Manuel Blvd.
Highland, CA 92346
Phone:
800.564.6245
Email: Click here
IF YOU ARE IN THE EUROPEAN ECONOMIC AREA OR UNITED KINGDOM
If you are in the EEA (which includes the countries of the European Union) or UK, then these terms may apply in addition to the terms above.
LEGAL BASIS FOR PROCESSING YOUR PERSONAL INFORMATION
Under applicable law of the EEA and UK, we require a legal basis in order to processing your personal information. We will rely on one or more of the following:
TRANSFERS OUTSIDE THE EEA OR UK
Your personal information may be transferred to entities located outside the EEA or UK, such as to us in the United States, for the purposes described in this Privacy Policy. This includes countries where data privacy laws may not be equivalent to, or as protective as, the laws in your home country. In these cases, we will ensure it is protected and transferred in a manner consistent with applicable law.
This can be done in a number of different ways, for instance:
You can obtain more details of the protection given to your personal information when it is transferred outside the UK or the EEA (including a sample copy of standard contractual clauses) by contacting us using the details set out above.
YOUR RIGHTS
Where our handling of your personal information is covered by UK/EEA data protection law, you have number of rights:
Please note that there may be circumstances where we are legally entitled to refuse a request.
You may also lodge a complaint with the data protection supervisory authority in your country of residence.
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